New Fruit d’Or wild blueberry/cranberry powder blend offers clean-label antioxidant protection

Fruit d'Or proudly introduces Blue d'Or™ Vitality, a blend of organic wild blueberry and cranberry powders. Launching at SupplySide West (Booth #5272) on Oct. 30, this product is designed to help support vitality, recovery and overall wellness.

October 23, 2024

Sponsored by Fruit d'Or

VILLEROY, Québec, Oct. 18, 2024 – Fruit d'Or, a global leader in the cultivation and processing of premium cranberries and wild blueberries, is excited to announce the upcoming launch of Blue d'Or™ Vitality at SupplySide West 2024, taking place from Oct. 30-31 in Las Vegas. Attendees will be the first to experience this innovative blend of wild blueberry and cranberry powders that harnesses the synergistic benefits of these two antioxidant powerhouses. Designed for the sports nutrition and nutraceutical industries, Blue d'Or Vitality is the latest in clean-label, organic solutions aimed at promoting vitality and overall wellness.

With Blue d'Or Vitality, consumers benefit from the antioxidant protection that wild blueberries and cranberries provide, making it an ideal solution for enhanced vitality and recovery.

The Blue d'Or Vitality difference:

The unique combination of wild blueberries and cranberries offers a range of complementary health benefits.

Complete vertical integration, ensuring quality and purity at every step.

100% organic, clean-label product. Free from additives, preservatives, GMOs, and any artificial agents, it offers unparalleled purity.

Blue d'Or Vitality offers more than just functionality. With its rich flavor — a burst of wild blueberry sweetness combined with a refreshing cranberry tang — and deep vibrant purple color, this berry blend is a versatile addition to protein powders, superfood mixes and energy bars. Athletes will appreciate both the taste and the nutritional boost.

“Blue d'Or Vitality represents Fruit d'Or’s unwavering commitment to providing the purest, highest-quality ingredients,” said Senior Director of Sales Patrick Lemaire. “By combining the power of wild blueberries and cranberries, we offer a product that delivers on both taste and functionality, helping athletes and wellness seekers alike restore their vitality.”

Visit Fruit d’Or at SupplySide West Booth #5272 to discover how Blue d'Or Vitality can be the perfect addition to your natural health products.

For more information about Blue d'Or Vitality, visit nutra.fruitdor.ca.

About Fruit d'Or

A leader in berry processing, Fruit d’Or ranks first worldwide for growing organic cranberries, and second as an organic wild blueberry processor. Founded in 2000 and headquartered in the heart of North America’s premier cranberry and blueberry harvesting region in Quebec, Canada, Fruit d’Or continues to prove how organic farming, and cutting-edge technology can come together to produce quality products. In 2023, Fruit d’Or committed to developing its very first sustainable development plan for the next three years. This plan aims to significantly increase positive impact and stay true to the company’s purpose of cultivating a sustainable world for people and nature every day, with a deep commitment to the well-being of all.

Media inquiries:

Contact: Fruit d'Or [email protected].